Canon announcement of EOS 50D replacing its predecessor 40D – which has only introduce less than a year ago – instead of the three-years-in-existence Canon EOS 5D has invited both disappointments and hopes. Disappointments were obvious. Hopes came from beliefs that by introduction of 50D, the long awaited 5D Mark II will carry an even newer technology than what 40D has. On September 17th 2008 Canon pays off loyal user who have been patience enough to wait. Canon EOS 5D Mark II which brings along the most advance technolgy was officially anounced.

Looking into specification I belief it exceeds every expectation people have ever had – at least among many of them I read in online forums, blogs, and articles. 21.1 mega pixel CMOS sensor, Digic 4, ISO 50-25,600 are among the most significant leap over the three years old 5D. Attached to this posting is Canon’s official press release.

Contrary to beyond expectation specifications, price tag was by far below expectation. Whilst most columns predicted it to come in similar price of 5D in its annoucement, which was $3,300, Canon puts estimated retail price of $2,699 for body only and $3,499 as a kit with Canon EF 24-105mm f/4L IS. First delivery was scheduled as close as end of November 2008.

“Will I get one?” Definitive question is NO, at least not in the near future, even if I have $1,300 to be invested in photography gears. There are still lightings and glasses at my higher priority than replacing my 5D with a new one.

Attached is full release.

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CANON U.S.A. INTRODUCES THE HIGHLY ANTICIPATED EOS 5D MARK II
DSLR CAMERA FEATURING FULL-FRAME HD VIDEO CAPTURE

The Canon EOS 5D Mark II Escalates Full-Frame Digital SLR Photography to the Next Level with HD Movie Recording Capabilities, DIGIC 4 Imaging Processor, and 21.1 Megapixel Resolution

LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today introduced the EOS 5D Mark II Digital SLR camera, the long-awaited successor to Canon’s highly popular EOS 5D, introduced in 2005. Building upon the qualities that made the EOS 5D camera so successful, Canon has coupled the creative power of a full-frame CMOS sensor in a relatively compact and affordable camera body, together with groundbreaking HD video capture that opens the door to a much wider range of imaging possibilities for photographers. Along with the ability to capture full HD video clips at 1920 x 1080 resolution, Canon’s EOS 5D Mark II Digital SLR camera features a 21.1-megapixel full frame 24 x 36mm CMOS sensor, DIGIC 4 imaging processor and significantly lower noise, with an expanded sensitivity range from ISO 50 to ISO 25,600.

“The anticipation surrounding the launch of this camera model has exceeded our greatest expectations, and we believe our loyal customers will be awed by the level of innovation and features built into the new EOS 5D Mark II Digital SLR. Once they have the chance to experience the camera, we believe they will agree that it was worth the wait,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Among the many advancements in Canon’s new EOS 5D Mark II camera is the Company’s proprietary DIGIC 4 Imaging Processor that powers the camera’s fast 14-bit analog-to-digital conversion for smooth color tones and exceptional gradation. The Canon EOS 5D Mark II Digital SLR offers a full-frame 24 x 36mm, 21.1 megapixel CMOS sensor and continuous shooting at 3.9 frames per second (fps) for an unlimited number of full-resolution JPEGs to the capacity of the memory card or up to 14 RAW images in a single burst when using a UDMA CF card. The camera includes a 15-point Autofocus (AF) sensor with nine selectable AF points plus six additional Assist AF points (three center AF points sensitive to f/2.8 lenses) with enhanced light source detection and AF microadjustment for greater autofocus performance. The EOS 5D Mark II camera also features a large, clear 3.0-inch Clear View LCD screen with 920,000 dot/VGA resolution, four times the pixel count of the EOS 5D camera’s 2.5-inch screen, for enhanced clarity and color when viewing images. The new camera is equipped with a high-performance, high-magnification optical viewfinder providing 98 percent coverage, giving a new dimension to the saying, “what you see is what you get.” Professional photographers will also appreciate the enhanced 150,000-cycle shutter durability of the EOS 5D Mark II camera.

Canon, the first company to introduce a full-frame digital camera, has improved the EOS 5D Mark II Digital SLR camera’s newly developed full-frame CMOS image sensor. Utilizing proprietary Canon technology, the Company has reduced noise and expanded the sensitivity of the CMOS sensor up to ISO 25600, which is three full stops higher than the ISO 3200 limit of the original EOS 5D camera. Although the individual pixel dimensions of the EOS 5D Mark II camera are the same as the 21.1-megapixel CMOS sensor used in the EOS-1Ds Mark III digital SLR, the new sensor incorporates an improved output amplifier and a more advanced color filter that improves light transmission while retaining excellent color reproduction. By applying the same kind of advancements in sensor design and image processing technology as the recently introduced EOS 50D camera, but at higher resolution and with larger pixels, the EOS 5D Mark II achieves the highest level of image quality of any EOS Digital SLR released to date.

With the combination of its improved CMOS image sensor and the powerful new DIGIC 4 image processor, the Canon EOS 5D Mark II camera provides ISO speeds from ISO 100 up to ISO 6400 in 1/3-stop increments, along with two high-speed settings – H1 and H2 – of ISO 12800 and ISO 25600, respectively, as well as a low-speed setting of ISO 50. The full-frame sensor maximizes the performance of Canon EF lenses, the world’s largest selection of autofocus lenses.

HD and SD Video Capture

Canon has taken its expertise in imaging, photography and video capture technology to a new level with the EOS 5D Mark II Digital SLR. Answering the question of where SLR technology is going next, the EOS 5D Mark II features 16:9 Full HD video capture at 1920 x 1080 pixels and 30 fps as well as 4:3 standard TV quality (SD) video capture at 640 x 480 pixels and 30 fps, both capabilities appearing for the first time in a Canon SLR camera. Video capture is part of the camera’s Live View function, using the Picture Style that has been set for Live View still image shooting. This allows skilled photographers and cinematographers to adjust image sharpness, contrast, color saturation and white balance, and have those settings apply to the movie image. When recording video, the camera’s rear LCD screen can be letter-boxed by a semi-transparent border to match the aspect ratio of the movie recording size. Moreover, the EOS 5D Mark II camera’s HD video capability enables new levels of creative expression through its unfettered access to the complete line of more than 60 Canon EF lenses, which provide an incredible variety of visual effects including everything from ultra-wide-angle and fish-eye to macro and super-telephoto, including many large-aperture L-series professional lenses that can keep the main subject in razor-sharp focus while blurring the background beyond recognition.

The EOS 5D Mark II will record video up to 4GB per clip or a maximum continuous movie capture time of 29 minutes and 59 seconds, whichever comes first. Depending on the level of detail in the scene, a 4GB memory card can record approximately 12 minutes of video at full HD resolution or approximately 24 minutes in standard definition.i Video clips are recorded in .MOV format using an MPEG-4 video compression and sound is recorded using linear PCMii without compression. The new camera features an input terminal for external stereo microphones as well as a built-in monaural microphone for convenience. To help show off those fantastic movies as well as still photos, the EOS 5D Mark II camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV.

Live View Shooting

For both still images and video, the Canon EOS 5D Mark II camera features Live View, one of the most sought after features in digital SLRs today. The 5D Mark II features three Live View AF modes – Quick, Live and Face Detection Live mode – for capturing either still photos or video, each with its own attributes. Quick mode automatically sets One-Shot AF using the camera’s phase detection AF system. It also allows users to select the AF point, even while the Live View image is displayed. Although the camera’s reflex mirror must be lowered briefly to take an AF measurement in Quick mode, it is the fastest way to set focus automatically when the 5D Mark II camera is set for Live View.

Live mode uses contrast-detection AF with the image sensor and here, as with Quick mode, users can change the AF point using the Multi-controller. Face Detection Live mode uses contrast AF to recognize human faces. When multiple faces are detected, the largest face closest to the center of the frame is targeted as the AF point. While Live View is engaged users can still change settings including the AF mode (Quick, Live, Face Detection Live mode), drive mode, ISO speed, Picture style, White Balance, and more.

Peripheral Illumination Correction

The Canon EOS 5D Mark II Digital SLR camera automatically conducts peripheral illumination correction when shooting JPEG images, a function that previously could only be accomplished through post-image processing using software such as Canon’s Digital Photo Professional, which Canon supplies at no extra charge. Peripheral illumination correction evens brightness across the image field, making an image of a blue sky even toned throughout and reducing light fall-off at image edges. This new feature essentially eliminates one of the limitations of previous full-frame digital SLRs.

Auto Lighting Optimizer

Canon’s enhanced Auto Lighting Optimizer technology helps ensure each picture’s subject is clearly visible by analyzing image brightness and automatically adjusting dark areas in images so that they appear brighter. This function is ideal in high-contrast situations such as urban landscapes captured on sunny days, where the tops of buildings are brightly lit while street level details are obscured by heavy shadows. In this type of scene, the 5D Mark II camera’s Auto Lighting Optimizer technology preserves accurate exposure of the highlights while opening up the shadow areas for a more pleasing tonal rendition.

Canon’s New Creative Auto Mode

Recently introduced with the new EOS 50D, Canon’s “CA” Creative Full Auto setting can also be found on the EOS 5D Mark II Digital SLR camera’s mode dial. This setting allows users to make image adjustments such as aperture or shutter speed through an easy-to-understand navigation screen on the camera’s LCD menu, allowing them to “blur the background” or “lighten or darken the image.” These easy-to-understand image options allow photographers to experiment with image options while still shooting in an automatic mode.

Two Small RAW Formats

For photographers seeking the flexibility and creative possibilities of shooting RAW format images, without the large file size, the Canon EOS 5D Mark II Digital SLR camera offers two more manageable file size options with sRAW1 and sRAW2 recording formats. At the sRAW1 setting, resolution is 10.0-megapixels with a file size that is approximately 25 percent smaller than a standard 21.1-megapixel RAW image. With the sRAW2 setting, resolution is 5.2 megapixels at less than half the file size of a standard RAW image, retaining all of the flexibility and creative possibilities associated with full-size, conventional RAW images. Wedding and portrait photographers, in particular, will appreciate the options of variable resolution and file size which allow them to fine-tune the 5D Mark II’s operation for their specific needs.

Silent Shooting in Live View

Canon has equipped the EOS 5D Mark II with two Silent Shooting modes in Live View which will prove particularly helpful to law enforcement officials, and for behind-the-scenes shooting on movie sets. In Mode 1, the camera will shoot with the mechanical shutter open at the beginning of the exposure, using the electronic 1st-curtain function of the CMOS sensor and a reduced shutter-cocking noise, allowing multiple shots to be taken with minimal noise. In Mode 2, to minimize shutter noise during single frame photography, shutter cocking does not occur until the shutter button returns to the half-way position after shooting.

EOS Integrated Cleaning System

With the introduction of the EOS 5D Mark II camera, the entire Canon EOS system is now equipped with the highly acclaimed EOS Integrated Cleaning System. The Self-Cleaning Sensor Unit for the Canon EOS 5D Mark II has been upgraded with a fluorine coating on the low-pass filter for better dust resistance.

Pricing and Availability

The Canon EOS 5D Mark II Digital SLR camera is compatible with Canon EF lenses and is scheduled for delivery by the end of November. The EOS 5D Mark II will be sold in a body-only configuration at an estimated retail price of $2,699iii. It will additionally be offered in a kit version with Canon’s EF 24-105mm f/4L IS USM zoom lens at an estimated retail price of $3,499iv.

New EF 24mm f/1.4L II USM Lens

The new EF 24mm f/1.4L II USM lens is the successor to Canon’s EF 24mm f/1.4L USM professional wide-angle lens released in 1997. Targeting professional photographers, the new EF 24mm f/1.4L II USM lens has been introduced to address the advancements high-resolution digital SLR cameras with re-designed optics and use of a new anti-reflection lens coating called SWC (Sub-Wavelength Structure Coating) to minimize ghosting and flare. Features such as dustproof and waterproof construction that have been adopted make this a high-performance lens with specifications that respond to the demands of professional users. A welcome complement to the EOS 5D Mark II Digital SLR camera, the EF 24mm f/1.4L II USM lens is scheduled to be in stores this December at an estimated retail price of $1,699v.

About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2007†, with global revenues of $39.3 billion, is listed as one of Fortune’s Most Admired Companies in America and is on the 2007 BusinessWeek list of “Top 100 Brands.” To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/pressroom.

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† IFI Patent Intelligence Press Release, January 2008

All referenced product names, and other marks, are trademarks of their respective owners.
Specifications and availability are subject to change without notice.

i According to Canon’s standard test methods.
ii A method of converting audio and other analog signals into digital data. It is recorded without any compression.
iii Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.
iv Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.
v Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.

Actually I do not think it as a fair apple to apple comparison. Nikon D3 is Nikon’s top-of-the-line camera for professionals whist D700 is basically an advance amateur grade D300 with full frame sensor. As of Canon 5D, whilst it features full frame digital sensor, it hit the market three years back, and obviously carrying older technology compared to Nikon D3 which is released at the end of 2007 as well as an even newer D700. Well, may be that’s not quite true, knowing that D700 is practically D3 sensor planted in D300 body, technology-wise, they are at the same generation.

However, it is actually hard to find a fair comparison as traditionally Canon and Nikon are setting their product line in slightly different level, not definite head to head. Priced at around USD 8,000.00 , Canon EOS 1Ds Mark III is beyond both Nikon D700 priced at around USD 3,000.00 or even Nikon D3 priced at around USD 5,000.00. As of Canon 5D, whilst it has a full frame sensor, it carries a technology of three years back. But should people wait for the strongly rumored Canon 5D Mark II? Of course not.

Whilst it carries a rather older technology Canon 5D remains a though competitor to both new Nikons. Almost everybody agree that each of them have their own strength, and logically choice depends on specific assignment an personal preference, except for those who have irrational brand loyalty.

Nikon D3 is the only pro camera among the three, and therefore the biggest, fastest, heaviest, toughest, most expensive with the fattest and longest lasting battery. Its strength is in speed. Those who had a luxurious chance to compared between D300 and D3 said that “whilst D300 users are very proud of its speed, they will definitely change their mind once they use D3″. AF excels at the maximum possible way. Sequence of picking the right focus sensor, focus, lock, compose is no longer required. Just compose and fire. Suitable shoots are low-light, action, and sport.

D700 inherit the all the quality of D3 in a slower pace. Those who had a luxurious chance to compared between D300 and D3 said that “whilst D300 users are very proud of its speed, they will definitely change their mind once they use D3″. Its strength is skin tone. Its weakness and strength is suitable for portraiture.

Downside of 5D mostly come from older technology it carries. Slower speed, screen resolution, and to Nikon users also ergonomic, and control systems. But to many, all the pain worth its result. A professional photographer wrote in its blog “Its a pain, but the results are why you do it.”

The Canon 5D excels in image quality. It has the sharpest pictures of these three cameras. Shooting careful landscapes, the 5D can give superior image quality above anything from Nikon. The 5D is sharper than the D3. It almost looks a little over-sharpened on-screen compared to Nikon, but on 20″x30″ prints it just looks better.

I personally have my own reason of using Canon 5D: its price. It is least expensive of these cameras. 5D can give superior image quality at a bargain price.

Whilst my mind has been firmly locked to trading my Nikon setup with Canon’s full frame, I realized that it would be hard to do, especially as I am not prepared to spend any additional money. I could only afford a trade, I released my current Nikon D200 and lenses ranging from ultra-wide to mid-range telephoto with similar set from Canon.

My Nikon D200 had a vertical grip with an extra battery attached, the brilliant professional lens 80-200mm F/2.8D ED, ultra-lightweight 35-70mm F3.3-4.5, small but razor sharp 50mm F1.4, beautiful ultra-wide Sigma 10-20mm, and a pair of speed-lights.

After weeks of research, I decided to reverse the setup. I had rather cheap ultra-wide and professional telephoto lens. Being focused more to landscape, architecture, and product photography, I only did telephoto like birds, sports, and wave surfing for fun. I expected the new setup to be the opposite way round, professional ultra-wide is essential, cheaper telephoto is acceptable.

Weeks of communication in local photographer forum finally yielded. It was not as complicated as I have thought before. Thinking that I would have to sell each of my stuffs one after another and only can start buying the new stuffs after all the old ones sold out, I got into a very quick triangular arrangement, trading my Nikon setup with a set of Canons which included a full set of 5D body, a professional EF 17-40mm F4 L, a small ultra-fast EF 50mm F1.8, an entry level telephoto zoom EF 75-300mm F4.5-5.6, and a powerful 550EX speed-light. All are used but in good shape coming with all boxes, plastics, books, warranty cards, etc.

Yeah, as I did myself, it was less than what I wanted, but with only adding IDR300,000 – equal to approx. USD33 – it was definitely a fair deal.

Whist it may sounds inferior, width of 17mm on full frame is similar to Canon’s 10mm and Nikon’s 12mm in camera with crop factor, plus an advantage of less distortion.

I lost the mid-range, no replacement for my Nikon 35-70mm, but I do not really need it anyway. The 17-40mm gave me more coverage in standard focal length than my previous Sigma 10-20mm.

I got 50mm F1.8, which was slower than my previous Nikon 50mm F1.4. Nothing more I can say, I do expect the same 1.4 aperture, but seems I have to live with what I got temporarily, otherwise I would have to put at least IDR2,000,000 (approx. $220) into the deal.

The very cheap 75-300mm zoom was among the cheapest lens in the world. I understood that I could not expect to much, especially compared to my previous Nikon pro. But again as always in my life, money matters. As so far I mostly need telephoto only for fun, I have to live with it at least temporarily. Ken Rockwell wrote on his website that even the crappiest lens on full frame works better than professional lens on a crop-factor camera. So I relied on it, hope he was correct, and of course dreaming of professional lenses on full-frame.

Last thing in the package was the high power 550EX speed light firing at the maximum GN of 55. Whilst it has been replaced by the newer more powerful 580EX and then the newest reface version 580EXII, its power and functionalities is better than the cheaper 430EX. To a surprise I got to know that Canon also has wireless capability, but unfortunately unlike my Nikon D200, Canon 5D does not have built in wireless flash commander function.

So after having comfortable feel with DSLR, I started to look into full-frame, which even not as large as medium or large, offer double sensor size compared to DSLR with crop factor. Until introduction of D3 – Nikon’s first full-frame DSLR – Canon is the only DSLR manufacturer offering full-frame. Kodak used to offer one but seems to be discontinued.

I have never looked into D300 to replace my old D200. But the full-frame D3 priced at about five grands is something I could not afford even if I put myself on fasting for a year. So I started to look into Canon. Its three years old in production 5D is now offered at slightly below two grands brand new. But I do love the color space, ergonomic, speed, intuitive operation, and superb optical excellence of Nikon.

When after a few months of D3/D300 inauguration rumors started to tell about something in between – D300 specification with full-frame sensor – I was so enthusiastic to wait. I believe it will have the position like 5D in Canon’s product line, below the Pro class of 1Ds and beyond the consumer 40D, and therefore priced at similar range.

No, I was wrong. As it was finally announced, it priced at $3,200. It broke my heart and I made up my decision. I am going the Canon way. I will trade my Nikon D200 and all of its related equipments with Canon 5D. A few Nikonian fellows reminded that 5D is carrying the old technology. I believe it is true, but compared to my Nikon D200 which introduced only a few months after 5D, there should be so much difference. What is old about D200? Those migrating from the ancient gear of D70/D70s may find D300 amazing, but those migrating from D200 confirmed that the difference is not that significant.

So with all praise and respect to Nikon, I am going Canon way. I will be looking into used Canon 5D which in the market is sold at similar price to brand new D300. FULL FRAME.

To cut the production cost and make consumer DSLR more affordable, manufacturers produce smaller image sensor, which then getting popular as DSLR with crop factor. Practically it is just as simple as cropping a small fraction in the middle of standard-sized sensor. Standard sensor size is 35mm, the normal standard of film size.

Following is sensor dimension of Canon and Nikon cameras:
Nikon DX (crop factor 1.5) 23.6 x 15.8mm
Nikon FX (full frame) 36 x 23.9mm
Canon (crop factor 1.6) 22.2 x 14.8mm
Canon (full frame) 35.8 x 23.9mm

Considering that cropped sensor is only using a small fraction of the image, manufacturers are cutting the price even more, making consumer DSLR price even more attractive, by producing smaller lens. These lenses do not work on full frame as they can only yield as small image as the cropped sensor can collect.

With the spirit of cost saving, it is very much understandable that both optical and construction quality are adjusted accordingly. It forces keen enthusiasts using cropped DSLR to use professional full frame lenses to benefit from their professional optical excellence, by technically wasting a significant part of its result cropped out. It is actually a waste of energy and money as professional full frame lenses are significantly heavier and a lot more expensive.

An additional waste comes on ultra wide photography. Cropping our collected image, ultra wide lenses result in similar images as longer ones. 14mm lens on Nikon’s 1.5 cropped DSLR results in similar image as 21mm on full frame lens. Price of 14mm (F2.8) lens is roughly $1,200 whilst 20mm lens (the same maximum aperture) costs only $500.

Ignoring all other full frame benefits, using full frame saves $700 for similar (even slightly wide) images, or you may still spend it for extremely wider results.